we love what we do

    We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent

    the b.box story

    When we had the idea for our first baby product back in 2007. We never dreamed we would create one of Australia's most recognised baby brands. We had a big vision and a solid plan, but the reality is simply put - unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations.

    what makes us unique

    What makes b.box unique is the thought we give to design functionality and aesthetic. We approach product design differently, including parents, retailers and of course kids in a our design process. We think about the child and the parent What do each need from the product and how can we best solve their challenge?

    find us in store

    We have taken our Australian ingenuity to over 45 countries and love that we can walk into over 2000 stores in Australia and see our ideas on shelf. But what gives us the greatest buzz is seeing parents and kids using and loving our products. It's why we do what we do.