about b.box for kids

mums on a mission

b.box started with two Aussie mums on a mission! It all began on a flight to New Zealand. Ever tried changing a wriggly baby on an airplane? Mission impossible, right?! When good friends Dannielle Michaels and Monique Filer (aka Dan and Mon) were chatting about Dan’s experience travelling with her newborn, they thought, "Surely, there’s a product that would solve this problem." The answer was no. And so, b.box was born.

Armed with a cardboard mock up and a whole lot of confidence, the duo engaged an industrial designer to bring their unique idea to life. They used every available network (yep, even that dad from the ‘mummy and me’ group who had a manufacturing contact) to figure out how to deliver our baby box to other mums. And yes, fun fact: b.box stands for baby box!

 

from little things, big things grow

We found ourselves building a business and at the same time balancing family. To experience more everyday challenges: What else do you need when travelling with kids, starting solids, feeding on the go, starting school, the list goes on! For b.box, these challenges represented opportunities to design more products that make the juggle easier for parents and empower kids to be more independent.

Fast forward 15 years, and b.box has become an Aussie icon, with over 17 million of their innovative sippy cups sold globally and a cult following for their game changing bento lunch boxes. Known for its smart design, quality and sense of fun, b.box thinks outside the box to create award winning products that fill gaps in the market.

From the nappy wallet, to travel bib, to sippy cup, to lunchbox and now a baby skincare range. More successful products, lead to more employees, more innovation, more happy customers – in Australia and globally! b.box has grown from home office/garage to HQ office/warehouse, with over 3,000 retailers in 65 countries.

making parenting easier

We encourage our team to challenge the status quo and redefine everyday essentials for bubs and kids. Our mission is to make parenting easier – and as parents ourselves, we know every little bit helps.

So, how do we do this? Put simply, we solve pain points. We listen to you to understand what kids need, what parents want, and we design products that deliver — with a twist. We are meticulous about quality and are driven by innovation to offer our customers unique solutions to everyday challenges.

award winning

We are proud of the more than 135 awards we’ve won for product design, innovation, business excellence, and consumer choice, but the best accolade of all is seeing parents and kids using and loving their b.box essentials. The buzz of spotting b.box fans at cafes, parks, airports, and on social media never gets old. We don’t take our b.box family for granted and are as passionate and committed today as we were back when it all began.

so, what's next?

People often ask us if we set out to be a global player – and the answer is yes! We want to be the most sought-after baby and kids brand on the planet. Yet, we still pinch ourselves at what we’ve built and our incredible b.box family. Everyday we ask ourselves, each other and our team; how have parenting challenges changed? how else can we assist babies and children to learn, grow and to develop confidence at every age and stage? how can we continue to make parenting easier.

We’ll keep asking questions because we want to keep exceeding our customers’ expectations and redefining the market. And we hope you’ll continue to share your parenting journey with us.

happy parenting, 

Dan and Mon