People often ask us if we set out to be a global player – and the answer is yes! We want to be the most sought-after baby and kids brand on the planet. Yet, we still pinch ourselves at what we’ve built and our incredible b.box family. Everyday we ask ourselves, each other and our team; how have parenting challenges changed? how else can we assist babies and children to learn, grow and to develop confidence at every age and stage? how can we continue to make parenting easier.

We’ll keep asking questions because we want to keep exceeding our customers’ expectations and redefining the market. And we hope you’ll continue to share your parenting journey with us.