WOW - what a start to the year! A 40 foot container full of our ever popular essential nappy caddies, including our new Retro Chic addition. Check out the pictures of our exhausting day - who needs the gym?

We were really delighted to cap off 2010 with a place on in the Herald Sun's top 8 new baby products for 2010.

We are also really excited about what's ahead for in 2011 as we forge new partnerships with overseas distributors, including Bennelux and Brazil. We're also delighted to be welcoming new stockists across Australia, including this month's stockist in profile - Quinta from Emporio Bambini.

How long have you been in business? 3 months live online, but building it for about a year

What did you do before you started your business? Mainly Retail management, and some Youth Work with Lifeline.

What makes your business unique? We offer handmade and popular products for Mums, Bubs and Kids, bringing the finest fun, fresh and functional products straight to your door. We aim to stock items that aren't seen absolutley everywhere, and ensure each parcel arrives beautifully presented and with a little personal touch.

What do you love most about what you do? It allows me plenty of time with my daughter, Delilah - she's almost 8 months old. Plus, I love online shopping ~ so now I can not only shop for stock online, but provide a beautiful online shopping experience for others.

Where’s your favourite way of sourcing new products? I love the networking that happens on Facebook, finding beautiful creativity on, and sourcing suppliers of products I have tried and loved! Also, love to stock Australian brands where possible.

What’s your favourite time of the day? Every day at about 4pm I stop whatever else I'm doing around the house or on the computer and have 'floor time' with my little girl. Her giggles and cuddles are just the best ~ I've never known such pure and simple joy as time spent with her.

What’s the best piece of parenting advice you’ve ever received? Be consistent and loving.

If you could become any character from a children’s story, who would you be and why? The Little Mermaid was always my favourite ~ though I wouldn't have been so keen to sprout legs. I think that little Jamaican crab knew what he was talking about when he said 'Darling, it's better, down where it's wetter, under the sea!' But frankly, any princess character had me hooked!

Who inspires you? I love stories of women with ideas and beliefs, who followed through, achieved their goals and didn't let criticism slow them down ~ like Coco Chanel, plus I love the films 'Charlotte Grey' and 'Out of Africa', those are some inspirational women, doing seemingly ordinary things yet leading such extraordinary lives ~ I try to take the good from everyone I've been blessed with in my life, apply to myself and always remain true to my own beliefs.

Who lives under your roof? My husband, our daughter, our Burmese cat, Stevens, our British Short Hair cat, Skat Kat, we also have a Neopolitan Mastiff cross, named Buffy, she, however does NOT share our roof - she has her own kennel, much to my husbands dismay as I'm sure he would have her in the bed with him if he had his way!

Here's to a fab year for us all - especially our friends in Queensland - our thoughts are with you.

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