Well it's only day one of b.box in South Africa and what a first day! Carole launched b.box at The Baby Expo in Cape Town, which runs all weekend at the CTICC. The expo runs a Product Innovation Award and we are ecstatic that b.box took out the Super Silver Award. One of the judges presenting the awards, who is also the mother of a 1year old, said that b.box "really blew her away". Carole told us the feedback from consumers went something like this: “very useful”, “brilliant”, “practical”, “handy”, “stunning”, “baie oulik” (nice afrikaans saying meaning very cute), “convenient and looks good”, “so brilliant, cant leave home without it”. Well done Carole - keep up the amazing work. And if you're a stockist in South Africa wanting to be part of the b.box phenomenon, email firstname.lastname@example.org.