b.box Celebrates 15 Years of Innovation, Empowering Parents, and Inspiring Little Ones

This year marks a major milestone for b.box — 15 years of redefining everyday essentials for parents and kids. What began as an idea between two Australian mums has grown into a global brand that has helped millions of families navigate the joys and challenges of parenthood.

A Flight, A Problem, A Solution

The b.box story began on a flight to New Zealand when Co-founder and Co-CEO Dannielle Michaels was traveling with her newborn and struggling to change a nappy on a cramped airplane. Frustrated, she turned to her friend, Co-founder and Co-CEO Monique Filer, and shared her experience. They both agreed that there had to be a better way to solve this problem, one that surely many other parents faced. However, no solution existed. And so, b.box was born. 

Armed with a cardboard mock up and a whole lot of confidence, the duo engaged an industrial designer to bring their unique idea to life. They used every available network (yep, even that dad from the ‘mummy and me’ group who had a manufacturing contact) to figure out how to deliver their baby box to other mums. And yes, fun fact: b.box stands for baby box! 

From One Product to a Global Brand

What started with a single innovative product (the nappy wallet) quickly evolved into a full range of essentials for babies and kids. Today, b.box is known for its award-winning sippy cups that changed the way toddlers drink, drink bottles, lunchboxes that have revolutionised lunchtime, travel bibs, and teethers. More than 17 million sippy cups have been sold globally, and the brand has earned a loyal following for its smart, practical designs. .

The key to b.box’s success lies in its commitment to solving everyday pain points for parents. Every product is created with a focus on function, quality, and fun. From helping babies transition to solid foods to making feeding time easier, to empowering kids to be more independent, b.box continues to find creative solutions to meet the needs of modern families. 

Award-Winning

This dedication to design and innovation has earned b.box over 135 awards, including recognition for product design, business excellence, and consumer choice. However, the greatest reward is seeing b.box products in the hands of families all over the world. Whether it’s spotting a b.box lunchbox at the park or receiving positive feedback from parents on social media, the b.box team is constantly inspired by the impact their products have on everyday lives. 

Global Growth and the Future of b.box

As b.box celebrates 15 years, the brand has expanded its reach to over 3,000 retailers in over 65 countries. But despite its global success, the company remains deeply connected to its roots in Australia, where the b.box journey began. The team continues to ask the big questions: How can we make parenting easier? How can we support kids as they learn, grow, and develop confidence at every stage? 

Looking ahead, b.box is committed to continuing to innovate and create products that meet the evolving needs of parents and kids. 

A Thank You to the b.box Community

None of this would have been possible without the incredible support of the b.box community — the parents, retailers, partners, and our talented team who work tirelessly behind the scenes. Your passion, loyalty, and feedback motivate us every day to create products that make life easier and more enjoyable for families. 

Here’s to 15 years of growth, innovation, and making parenting easier (and a lot more fun)! We can’t wait to see where the next chapter takes us — and we’re excited to continue supporting you and your family for many years to come.