Carole in SAWe are delighted to announce that is heading to South Africa! After  making its way across the Indian  ocean, will launch at one of South  Africa's leading baby shows - The Baby Expo, in Cape Town, 30 October-1  November (Stand No. 69). Carole Steffen is our distributor in South Africa  (pictured with her adorable son Daniel) and we are excited to have her  onboard. She can be contacted at  Here we get to know a bit more about  Carole and her  plans for flag What did you do before your new venture? I owned a very trendy fashion store in the  local mall. It was my first baby and I was really sad to hand over the keys to the new owners in  March this year. The arrival of my son changed my world and my priorities in life. At present  I’m a stay at home mom. Who inspires you? My mom and dad, who have stood by me through the years with there  unconditional love ( I strive to be as good a parent to my children as they were to me and my  family)  and my husband Hanro, who opened his own practice a few months before our son was  born, a very brave man! Who lives under your roof? My husband Hanro, my 1year old son Daniel and our four legged family members Fred and Lulu (the naughtiest Labrador puppy in the world). What makes exciting for SA market? is bringing back the handbag and there are no products to match that statement in SA yet. Nappy bags are all big and bulky; no matter how pretty some are, they are still nappy bags. With we can shop for trendy handbags again! Best piece of parenting advice you've ever received? Switch the stove off at the electricity board when its not in use. Also can you tell us a bit about the baby show your launching at? The Baby Expo is held in Johannesburg, Durban and Cape Town annually. Barney & friends shows are held daily, which is a big draw card for the kids. The target audience of the show is first time parents to be and parents of kids in the 0-6yr age category. The show is really cool: they have dedicated breast feeding areas, sponsored nappy changing facilities, play area for the kids and a kids' kitchen. So all in all a real outing for the family. I will be exhibiting at the Cape Town show, which will be hosted at the CTICC (Cape Town International Convention Centre) from Friday 30 October til Sunday 1 November. If you're in Cape Town, be sure to pop in and see - the essential baby box - the must have new baby product revolutionising the way little bottoms are changed across the globe. And if you have friends in the area, be sure to let them know about the arrival of in South Africa. Speaking of baby expos, all Sydney siders should have already reserved the 18-20 September in their diary. If you haven't, be sure not to miss the The Baby Show in Sydney - it's sure to be a fantastic event. Check out what's on offer at We look forward to seeing you at the stand: F8 in the Royal Hall of Industries, Moore Park. Until next time... Dannielle and Monique

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