What do Jessica Alba and the National Gallery of Victoria have in common?

b.box.

Yes you read right. It's been a big week of launches and collaborations.

Firstly the Jessica Alba connection. Jessica is President and co-founder of the Honest Company and was key in creating "The Collective", a special designer collection of limited edition products for baby and home developed by Honest in collaboration with some of the hippest baby brands around, including Baby Jogger, Becko carriers, Aden & Anais and b.box. We were delighted to be asked to create a bespoke version of our popular diaper caddy for The Collective.

“We see The Collective as another way for us to deliver on our promise to continually inspire and delight," Jessica said. Check out the collaboration here. https://www.honest.com/collective/diaper-caddy and also on Daily Candy http://www.dailycandy.com/everywhere/article/161305/The-Honest-Company-Designer-Collaborations

And now for the NGV connection. Our award winning baby bottle was selected to be featured as part of the Melbourne Now art installation - on display until March 2014. If you're in Melbourne between now and then, be sure to check it out. It's very cool on so many levels and more than a little humbling...