Meet Paula from baby2infant - the mum behind this boutique online store

We love getting to know more about our stockists and the stories behind their business. But with one thing or another, it's been a while since we did a pop quiz with one of our retailers. So to kick start things, we're delighted to introduce you all to Paula, from online baby store, baby2infant.com.au.

1. How long have you been in business?

The idea of Baby2Infant came about after my first baby was born back in 2009. With a lot of work and effort I got everything up and running live in December 2010. So we are still in the early stages.

2. What did you do before you started your business?

I have worked in a wide range of jobs in hospitality including management. From this I went into managing a telecommunications store which gave me a wide background in retail. I have more recently worked in administration.

3. What makes your business unique?

I wanted to cater for not only mums but also to provide a wide range of gifts for people to buy new mums and bubs. We have a wide range of gift packages and will be expanding on this in the future also.

4. What do you love most about what you do?

I love being able to work while at home with my son Liam. It is hard work but it is great to have the flexibility of being able to work when suits you.

5. Where’s your favourite way of sourcing new products?

I love buying and browsing on the net so this was a great way of sourcing new products. Also I love going through all the great baby and pregnancy magazines out there to see what is new on the market. However, one great way of sourcing products are from mums who have tried and tested products and have lots to report on them.

6. What’s your favourite time of the day?

I love when little Liam has gone down to bed and myself and my husband can enjoy a nice meal followed by a great movie.

7. What’s the best piece of parenting advice you’ve ever received?

Go with your own intuition. A lot can be said for a mother's intuition so if you think something is not right with your child, get it looked into.

8. If you could become any character from a children’s story, who would you be and why?

Im not sure what character I would be but my favourite children’s movies are The Lion King and Shrek.

9. Who inspires you?

At the moment the Queenslanders who have braved such tough times and are still smiling. Also for all of the Australians who have pitched in to help whether it be volunteering for clean-ups or cash donations. They are all truly inspirational and a credit to the Australian nation.

10. Who lives under your roof?

My family includes my husband, my 18 month old Liam, my growing tummy (I am 5 months pregnant!!) and my gorgeous 4 legged friend Billy the dog.