Winner of 2010 Australian Business Awards - Best New Product

We are delighted to have been named the winner of the 2010 Australian Business Awards for Best New Product for the essential baby box. Winning the award validates our passion and commitment to creating innovative, affordable and practical baby essentials that fill a gap in the market and make parents lives that little bit easier. The essential baby box has differentiated itself over the past 12 months in what is a highly competitive arena thanks to its unique and innovative form, function and design. It is:

• the only all-in-one nappy wallet made from environmentally friendly plastic
• the only nappy wallet with dual access wipes hatches
• the only nappy wallet with a built-in refillable wipes compartment.

The Australian Business Awards are a national, all-encompassing awards program honouring organisations that demonstrate the core values of business excellence, product excellence, sustainability and commercial success in their respective industries. The essential baby box won out of 78 entries in the new product category. We are also excited to be a finalist in the Product Innovation Award category in the AusMumpreneur Awards, recognising the success of mumpreneurs nationally. Fingers crossed. We're certainly in good company. Ciao for now Dannielle and Monique